Luxury Retail | Digital Marketing Strategy & Content Design

I was engaged as a real estate advisor, content design manager and digital marketing strategist for an ambitious hospitality and luxury retail development in Florence, Italy.

Scheduled for delivery in 2024, the project includes three new luxury retail spaces for lease and hosts a modern 4*+ boutique hotel that targets a highly international community of guests.

I managed and executed various components of the sales and marketing phase: starting from comprehensive services including market research, strategic advisory, and go-to-market strategy, the role encompassed comprehensive development and management of graphic design and presentation materials, including digital content such as ads and social media posts, as well as commercial brochures and newspaper ads.

Additionally, services included executing the Digital Marketing strategy for the owner, concentrating on Web Design, SEO & SEM, Social Media Ads, and Google Ads.

During the research & development phase, I executed a comprehensive market research and comparables analysis aimed at finetuning the product development phase in order to fit into the market demand and position the project for the sales phase.

In the sales & marketing preparation phase, I managed and executed the marketing plan with a focus on the digital marketing strategy, planning and budgeting and managing the content design phase.

The deliverables of my work include sales brochures, technical presentations, social media pages and content, social media ads, web design, SEO and SEM.