Let's Play

For Let's Play, I led the design of a comprehensive community engagement and analytics tool for streamers. The project involved creating an intuitive web app that integrated with Twitch and Discord, providing creators access to first-party data to enhance content creation. I developed a scalable design system, expanded the brand identity with typography, color palettes, and illustration direction. A key feature was the Discord bot, which enabled fan engagement through leaderboards, quests, and competitions. My approach in art direction and branding resulted in a whimsical, friendly brand universe that resonated with the target audience, including the creation of relatable mascots and characters for onboarding and marketing efforts.