Influencer campaign tracker | Passion Project

HO-HO-HO Influencer Marketing Campaign 🎅

For this project, the goal was to create an ecosystem for a small business that wanted to source influencers for its upcoming marketing campaign! I wanted the entire system to be simple and efficient for the small start-up!

Challenge 💬

The biggest challenge was to find a way to snapshots of everything without it being overwhelming for the marketing professional or anyone taking part in the marketing efforts.

Goals/Requirements : • Develop a repertory of influencers for upcoming the 2022 Christmas Influencer Campaign • Streamline ''the first contact of an influencer to get the collaboration post out on social media

Process 🛣

I wanted to create an ecosystem that was easy for the eyes but also that had the ability to do an ''all-in-one'' effect! I decided to use the ClickUp management software to execute my vision!

What we like 🎁

The list can easily be used for the next campaigns

You can easily modify the table and board in case you need more metrics or information for the campaigns which can be useful for any member of the marketing team!

Improvements for next time 🛠

Create a board and/or a table that would allow me to track the influencer content. For example, having all of the links and promo codes that are given to the influencers in one location!

Takeaways 📣

In order to have an efficient influencer marketing campaign, a good workflow and process are key! This enables a business to make clear marketing decisions to reach the brand's goals and ensure great collaboration between the influencers and the brand!