As the principal product designer for AiScout (now ai.io), I collaborated with the founders and a team of AI specialist to reimagine sports scouting in the age of advanced technologies.

AiScout pioneered the use of AI-powered biomechanics analysis and performance testing to revolutionise how clubs and sports organisations scouted the next generation of talent.

My deep knowledge of product strategy, UX design and working with complex requirements was key in helping them realise the vision and helped the team secure millions in funding and contracts with major sports organisations.

The primary challenge was creating a rich, engaging user experience for young sporting talent which incorporated complex video-based testing and analysis to be used by scouts and clubs.

The idea was to create an ecosystem of apps, dashboards and an AI engine which used computer vision to analyse performance metrics from video recorded tasks and trials.

Complex was an understatement.

Leveraging our expertise in user experience and interaction design, we took a multi-faceted approach to bring the solution to life:

Deep-dive feature analysis and product requirements

Architected the ecosystem of connected apps and services

Designed a modular UX/UI for use across connected apps

Designed a central reporting dashboard for use by clubs

Designed complex video-based trials process and data feedback

Created high-fidelity prototypes for user testing and early sales

Raised millions to take concept international

Secured contracts with major clubs and sports organisations

Identified and helped sign multiple unknown players to pro clubs

Created the foundations for continued innovation

Proved the vital role of design in AI powered apps