Infographics and Case Study Design

Kajal Baliyan

Graphic Designer
Infographic Designer
Digital illustrator
Adobe Illustrator
Adobe Photoshop
Figma
ProHance
About the Brand:
Prohance is a cutting-edge B2B SaaS startup that specializes in a cloud-based solution designed to optimize workforce processes through powerful real-time analytics. The platform provides organizations with best-in-market analytics, offering a real-time view of their operations.
I collaborated closely with Prohance to spearhead a comprehensive redesign of their existing case studies and played a pivotal role in crafting visually compelling marketing assets. From dynamic infographics to eye-catching article headers, and insightful white papers, I worked on a diverse range of materials that now form the cornerstone of Prohance's internal and external marketing endeavors.
Marketing asset crafted to showcase the core modules that define the brand's capabilities (used in blog headers)
Marketing asset crafted to showcase the core modules that define the brand's capabilities (used in blog headers)
Visual narrative to show the hidden problems from senior management could lead to business risk ((used in blog headers)
Visual narrative to show the hidden problems from senior management could lead to business risk ((used in blog headers)
Infographic that we crafted specifically in response to a Forbes article that delved into the nuanced debate between working from home (WFH) and remote work
Infographic that we crafted specifically in response to a Forbes article that delved into the nuanced debate between working from home (WFH) and remote work
Marketing asset promoting brand's philosophy (used in email marketing and article header)
Marketing asset promoting brand's philosophy (used in email marketing and article header)
These thoughtfully designed assets are strategically utilized across various channels, elevating Prohance's brand presence and effectively promoting their innovative product.
By infusing a blend of creativity and strategic messaging into each element, the marketing materials seamlessly align with Prohance's vision. The result is a cohesive and impactful suite of designs that not only capture attention but also contribute significantly to the success of their marketing initiatives.
Note: In addition to the showcased assets, it's important to note that there is a comprehensive suite of materials we designed for the brand. However, due to the sensitive nature of certain content (case studies, white papers, pitch decks), not all assets are disclosed here. These additional materials, carefully crafted to align with Prohance's strategic objectives, contribute significantly to their diverse marketing efforts.
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