Brand Awareness & Media Coverage
Cristy Verdeja Zaldivar
Digital Marketer
Public Relations Manager
MuckRack
Cision
Carnival Corporation
The Challenge
Build a media program that creates brand awareness for a cruise line corporation while developing community touch points.
The Result
A first of its kind program that provided access to senior leaders, created community buy in and garnered media coverage across local and national publications.
Coverage in: Axios, CNN, MSNBC, El Diario, El Nuevo Herald, etc.
2020
