NutriCool

NutriCool is a nutritional ice cream brand that keeps consumers happy and healthy, with ice cream that tastes like your average ice cream, just without the unhealthy ingredients. This project was created in full, from the product itself, the name of the brand, and the design. My biggest challenge with this project was designing packaging that made the product both stand out and appeal to the target audience. Since this ice cream is supposed to be nutritional and healthy, I wanted to put fun packaging on the product to make it more appealing. While conducting research inside a local grocery store, I discovered that many products considered nutritional have bland and empty packaging, which also lacks personality. By using a bold and colorful style, NutriCool products will stand out against competitors on shelves.