Marketing Project Management

Alejandra Ransom

Digital Marketer
Project Manager
Content Creator
In my role as a Marketing Project Manager, I have consistently delivered impactful results through strategic planning and execution. Notably, I acted as the project manager for a Holiday gift guides event for Amazon Mexico, where I led a team of five stakeholders across various categories. Through meticulous planning and execution of content and traffic strategies, we not only met but exceeded the revenue goal by an impressive +498%.
Additionally, I led the launch of the Industrial and Scientific Supplies product category on Amazon Mexico. This involved conducting extensive market research, feasibility assessments, competitor analysis, and pricing strategies.
Other examples include leading a cross-functional team of over 20 stakeholders in planning and executing strategies for Q4 2018 – 2022 in different Amazon teams across several countries. By presenting key insights and recommendations to senior management during weekly meetings, we ensured a successful quarter and drove business growth.
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