Jewelry Show Postcard

In the creation of the "Estate Jewelry Show Postcard" for Nelson Coleman Jewelers, a meticulous approach to design and execution took center stage.

Crafting the narrative with precision, this project paid homage to Nelson Coleman's graphic design legacy. Drawing inspiration from the store's history as Doederlein, the creative direction encapsulated vintage aesthetics with a contemporary edge.

Influenced by Nelson's 1950s newspaper ads, the design strategy mirrored the classic framing techniques, seamlessly blending historical nuances with modern sophistication.

The campaign not only showcased the jewelry but orchestrated an unforgettable journey. Leaving an indelible mark on the audience's perception of Nelson Coleman Jewelers, and resulting in over $250,000 in sales during the duration of the event.