Boxful Logo Design

"Meet Boxful! A luxury beauty subscription box boasting the finest selection of local and international brands. Filled with 4-5 full sized makeup, hair and skincare products, Boxful is curated with love by our in-house beauty experts and delivered to your doorstep every month. Find your next beauty must-have with Boxful!" - Founder, Tasmiya Haff.

The brief was to create a bold yet simple logo that was solid and would stand out. After much deliberation, we decided that the box design would be the main feature and one of the initial reasons the consumer would want to buy the product.

Below is the mood board that her marketing manager had created to express the brand identity which gave me a clear indication of the colour scheme. The first design that came to mind was an organic design in the background, which would be the design on the box, with a bold font.

Below are a number of designs that I created for the background using the provided colour scheme and multiple organic shapes, lines and designs to give my client a number of options to choose from and also gather a better understanding of what the client may want.