An impactful Out-of-Home (OOH) transit campaign developed for the 2nd edition of a premium local barbecue event, designed specifically for high-visibility mobile advertising.

Created a master key visual centered around strong "appetite appeal." Utilized fiery textures, rustic wood backgrounds, and high-contrast typography to ensure the event details and special guests catch the eye immediately, even from a distance.

The primary technical challenge was scalability. Adapted the core master artwork across multiple complex physical bus formats (such as partial Busdoor and full rear Backbus wraps).

Carefully adjusted the visual hierarchy for each format to ensure critical information—dates, locations, and sponsor logos—remained perfectly framed around the vehicle's hardware, windows, and mandatory legal signage.