🔍Overview:

Loyalty Loops aimed to revolutionise the energy industry by transforming the customer relationship from a transactional to a meaningful, connected experience. The project focused on creating sustainable loyalty programs that align customer behavior with rewards reflecting the values of modern consumers.

🎯Project Goal:

To develop a metaverse-style interactive platform that fosters sustainable loyalty by allowing users to invest in energy projects and see their impact, emphasising personalisation, community, feedback loops, quantified impact, and digital assets.

👏Project Scope:

User Research: Conducted comprehensive user research to understand the needs and preferences of consumers, businesses, and governments. The insights helped in designing solutions that resonate with all stakeholders.

Design and Development: Created an interactive platform where users can grow their "island of projects" alongside the energy company. This innovative approach allowed users to visualize their investments' impact, fostering a deeper connection and commitment to sustainable practices.

🗒️Project Research:

User Insights: Understanding the motivations and behaviors of different user segments.

Industry Analysis: Studying current trends and challenges in the energy sector.

Technological Trends: Leveraging the latest in digital interaction and metaverse technologies to create an immersive experience.

⚙️Design Tools Used:

Adobe Illustrator, Figma & Spline.

✅Outcome:

The platform successfully engaged users by allowing them to see the real-world impact of their investments. The focus on personalization, community, and digital assets helped build a loyal customer base committed to sustainable practices. The innovative use of a metaverse-style interaction set a new standard for customer engagement in the energy industry.