🔍Overview:

Loyalty Loops aimed to revolutionise the energy industry by transforming the customer relationship from a transactional to a meaningful, connected experience. The project focused on creating sustainable loyalty programs that align customer behavior with rewards reflecting the values of modern consumers.

To develop a metaverse-style interactive platform that fosters sustainable loyalty by allowing users to invest in energy projects and see their impact, emphasising personalisation, community, feedback loops, quantified impact, and digital assets.

User Research: Conducted comprehensive user research to understand the needs and preferences of consumers, businesses, and governments. The insights helped in designing solutions that resonate with all stakeholders.

Design and Development: Created an interactive platform where users can grow their "island of projects" alongside the energy company. This innovative approach allowed users to visualize their investments' impact, fostering a deeper connection and commitment to sustainable practices.

User Insights: Understanding the motivations and behaviors of different user segments.

Industry Analysis: Studying current trends and challenges in the energy sector.

Technological Trends: Leveraging the latest in digital interaction and metaverse technologies to create an immersive experience.

Adobe Illustrator, Figma & Spline.

The platform successfully engaged users by allowing them to see the real-world impact of their investments. The focus on personalization, community, and digital assets helped build a loyal customer base committed to sustainable practices. The innovative use of a metaverse-style interaction set a new standard for customer engagement in the energy industry.