Proline Structural Steel Campaign

I was given the lead in defining this campaign’s creative direction. The client’s suggestion of imagery based around a collage of structural steel projects stood out to me as an interesting way to show the variety of uses steel has, and how it contributes to the strength of a structure. I created this imagery to show the work that goes into building structures such as skyscrapers, and to bring attention to the role of the client’s products in that process.