This self-directed piece explores how a logo reveal can use secondary motion and a simple visual metaphor to create a stronger brand moment. A plane takes off through the wordmark while the letters use contrasting motion styles. The goal was to make the animation feel deliberate and energetic without overcomplicating the reveal

Logo animation

Secondary motion and follow-through

Letter offset and drag

Shape masking

Brand storytelling through movement

The repeated letter sections could easily feel copied or mechanical if they moved in the same way. I tested 2 motion approaches, then used contrast between the letter groups to give each section its own role in the sequence.

Two versions of the logo's second section were created: one copied the first section's drag-and-follow-through style, and the other was intentionally simple, with clean letters and no rotation or drag. The second version was chosen as the final design, allowing each part of the logo to have its own identity instead of mimicking the first.

The plane's motion taking off through the logo connects both styles into one idea, making the difference look deliberate rather than random.

The key moment is the follow-through on the letters with drag. The secondary motion that trails the main movement gives them a physical feel instead of just looking repositioned.

Outcome The plane connects the individual movements into one travel-oriented story, while the letter animation adds weight and personality to the logo reveal.

Motion Designer

Logo Animator

2D Animator

Tools: After Effects, Illustrator.