High scale e-comm brand

This is one of the high-scale e-comm projects that I worked with. Also, this is one of the more expensive products that are subscription-based. Hence, the cost per acquisition can be as high as is the LTV of the customer.

This specific ad account had combined strategies of using audience segmentation (TOFU, MOFU, BOFU - you can read more about it in my other success case) and aggressive scaling (I've introduced it in my project about scaling digital products).

Once again, these results were achieved by a lot of testing and experimentation with creative angles.