Fragrance By Me is an e-commerce concept where anyone can compose their perfume online. The entire concept needed a redesign. The goal was the create a feminine dreamy digital atmosphere, combined with a clean and elegant minimalistic design language. I worked through all the branding elements, typography, designed icons and illustrations for the website, and crafted a minimalistic mobile-first website. To complete the concept, I redesigned the product labels and packaging, took product photography and added floral lush elements to bring the concept alive. The new concept will be live in 2024.