Copywriting for Social Media

One of the most challenging projects I've ever done is building a brand & community for InvestorAi on social media channels.

InvestorAi - as the name suggests is an app that allows investors to leverage the power of AI-powered stock market insights and make better-informed investment decisions.

Introduce and build a community around a complex software (with certain limitations) to an audience that is rigid in its traditional ways and rarely allows something new to pass.

Started with thorough research of the market and the audience. We broke down the audience into segments based on their style of investing. After which we devised a holistic digital marketing plan - social media, SEO, digital ads & more.

• Brand awareness

• Community building

• Increase app downloads & registrations

• A community 5000+ on social media in 4 months

• 35000+ app downloads & 25000+ registrations