Intimates Brand - Brand Strategy and Copywriting

About

The Drawer is the intimates and accessories retailer staple for women by women. Their products allow room for personal self-expression of individual style and spirit, designed to be chosen by you for how it inspires and empowers you as soon as you wear them.

The Task

Rebranding the drawer and creating a new concept that embraces women's intimate space, self-care routines, and feminine personal expression.

Lead brand strategist

Copywriter

Brand strategy and content creation for an e-commerce lingerie brand that embraces women's intimate space, self-care routines, and feminine personal expression.