E-commerce Retention Strategy Enhancement
Brittany Overton
Sales Manager
eCommerce Marketer
Business Strategist
Asana
G Suite
Salesforce
Project Description:
The E-commerce Retention Strategy Enhancement project aimed to bolster the company's retention efforts by devising targeted strategies for four distinct consumer cohorts. Through meticulous research, analysis, and strategic planning, my objective was to optimize engagement and loyalty among these cohorts, ultimately driving sustained business growth.
Scope of Work:
Research and Analysis:
Strategy Development:
Presentation and Pitch:
Success Planning:
Key Deliverables:
Four comprehensive retention strategy presentations, each targeting a distinct consumer cohort.
Detailed documentation of market research findings, company data insights, and search parameters.
Email copy templates and outreach cadence plans tailored to each cohort.
Defined KPIs and success metrics for monitoring and evaluating the effectiveness of implemented strategies.
A comprehensive success plan outlining actionable steps to accomplish business growth objectives.
Outcome:
The E-commerce Retention Strategy Enhancement project aimed to enhance customer engagement, loyalty, and retention across targeted consumer cohorts. By leveraging data-driven insights and tailored communication strategies, we anticipate achieving significant improvements in customer retention rates, repeat purchases, and overall business growth. Additionally, the project fostered a culture of strategic innovation and collaboration within the organization, positioning us for continued success in the competitive e-commerce landscape.