A headline driven, Out of Home campaign that celebrates multiple stories from New York City.

New Yorkers live a fast-paced life and having more options doesn't mean having better quality dates, meeting people with substance, or finding those who want to settle down happily. Ghosting is a big issue in general when dating but can be worse in a city like New York!

Dating in New York has been chronicled by countless movies and TV shows, from "When Harry Met Sally" to "Sex and the City". However, when it comes to actually dating in New York City, it's more of a nightmare than a fairytale. NYC'S density, lifestyle, and related industries make it super easy to meet others and date without even trying for the most part, but relationships are a completely different beast. Compatibility quiz on the app helped users to find people matching their interest and hitting it off during their initial dates.

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