Urban Regeneration | Presentation & Graphic Design

I was engaged as an all-around consultant for the biggest real estate project in Florence and one of the largest urban redevelopment projects in Italy, with a total investment surpassing €250M.

The ambitious regeneration project aims to bring a new city district to life, giving it the creative energy of fashion, art and design, complementing the historic city centre, open to all and connected to the wider world: a new contemporary destination in Florence that will host schools, ateliers and laboratories, office and co-working spaces, studio apartments, housing, a hotel, halls of residence, and a brewery.

Within my wider role, one of the key focus areas was providing advisory and content design services relative to the first development phase consisting of over 40k sqm of retail, residential and office spaces.

Within the sales & marketing efforts for office and retail spaces, I played a key role in crafting concept presentations and assessing commercial materials for potential buyers, tenants, and investors.

During an 18-month development, sales & marketing phase, I have crafted various digital & print presentations and sales brochures, technical sheets and plan views, custom maps, and all the relative graphic content.

My presentations and advisory have helped the client close numerous deals with impressive results, either through the pre-letting of office and retail spaces or through the sale of entire assets to international investors, guaranteeing the perfect execution of the business plan.