Noradecor is a fictitious interior design consultant I invented. The firm is based in Los Angeles, California. Nora Allison is the founder of the firm and she runs it with three team members. Together with her team members, the firm has 26 years of experience designing and decorating the interior of spaces.

Noradecor aims to bring transformation to every space it works on. The interior service offerings of the firm include: office design, residential design, commercial design and event design.

Noradecor was experiencing the challenge of communicating its craftsmanship and value proposition to its audience. Besides, the unorganized information on its social media pages (Instagram and Tiktok), the firm didn't have a space on the internet where audience can access well curated information on service offerings and easily reach out.

This is a common challenge faced by many interior design consultants. Audience don't have a grasp of their value proposition, craftsmanship, and service offerings, because the information available on social media isn't well curated.

The solution to this challenge is to design website template that can be used by interior design consultants to showcase their value proposition and capture leads.

In order to ensure consistency through out the website content, it was important to create a brand identity for the Noradecor. The brand identity creation process involved:

Hatching of value proposition

Target audience identification

Categorization of service offerings

Brand tone of voice design

Values statement creation

Brand colors generation

Brand typography generation

Logo design

This phase involved the creation and organization of the content to be used in the website. Information architecture ensures an intuitive and effective experience is delivered for audience when they navigate the website. The process employed in the information architecture phase of this project include:

Sitemap creation

Navigation design

Copywriting

Content audit

A website mockup design is great way to have a precise conjecture of the elements layout. Figma was used for the design of the website mockup. Mockup designs were made for all pages of the website, across desktop, tablet and mobile views.

The website design was done with Framer. Framer was used for the design due to the following reasons:

Integration with design tools: It integrates well with other popular design tools like Figma

Component-based design: It supports a component-based approach. This aligns with modern web development practices.

Smart components: Framer's smart components feature allows for the creation of reusable, interactive elements.

Responsive design: Framer allows easy creation of responsive layouts that adapt to different screen sizes.

Built-in animations: The tool provides an intuitive interface for creating complex and sophisticated animations.

Code export: Framer can generate production-ready React code, bridging the gap between design and development.

The Noradecor website template was designed specifically for interior design consultants to communicate their value proposition and convert visitors into leads.

Each element used in the website is designed to permit swift and smooth customization. The template features include:

• Fully responsive design • High resolution display • Fast loading • User friendly interface • SEO friendly • Stunning effects • Home page • About page • Projects page (CMS) • Services page • Contact page • 404 page • Terms of Service and Privacy Policy page.