For approximately two years, I was responsible for the on-page optimization of one of the top 10 furniture retailers in Germany. My work focused on improving search engine visibility and user experience, particularly during the transition to a new shop system.

301 Redirects: Implemented 301 redirects for legacy shop URLs to ensure a seamless transition and preserve SEO rankings after the migration to a new e-commerce platform.

Keyword Analysis: Conducted in-depth keyword research for shop categories, emphasizing commercial keywords such as "buy online" and "order" to drive transactional traffic.

Content Strategy: Developed a content strategy for product and category pages, providing guidelines for content editors. Focused on strategic text placement while preventing keyword stuffing, ensuring relevance for primary keywords.

Navigation & UX Optimization: Redesigned the main menu structure to highlight commercially important shop categories, improving usability and search visibility.

Through these optimizations, I contributed to the retailer's overall SEO performance, enhancing organic traffic and conversion rates.

During 2013-2015, I worked on improving the loading speed of this slow-performing online furniture store. My optimizations focused on technical improvements to enhance user experience, reduce bounce rates, and improve search engine rankings.

Image Optimization: Compressed and resized high-resolution product images without compromising quality to reduce page load times.

Caching Implementation: Enabled browser caching and optimized server-side caching to minimize repeated load times for returning visitors.

Code Minification: Minified CSS, JavaScript, and HTML to decrease file sizes and speed up page rendering.

Database Optimization: Cleaned up and optimized database queries to improve response times, reducing latency for dynamic content.

Server Performance Improvements: Assisted in upgrading hosting infrastructure and implementing a Content Delivery Network (CDN) to distribute assets efficiently.

Reducing HTTP Requests: Combined CSS and JavaScript files where possible to reduce the number of server requests per page.

These improvements resulted in significantly faster load times, leading to better usability, increased engagement, and improved organic search performance.