Whats Tha Deal Album art & branding (2025)
Kenneth Madukwe
What’s Tha Deal?” — Album Art & Branding (2025)
Created bold, street-smart visuals for MD´s1 latest release. The goal? Match his raw, introspective sound with equally gritty design.
Key Moves
Halftone Portrait: Gave the cover a throwback texture—intimate but iconic.
Custom Typography: “DEAL” set in a sharp, Gothic red wordmark with attitude.
Vertical Stripes: Symbolic rail lines framing both cover and credits page—adding rhythm and visual punch.
Design System
Black.
White.
Blood red.
From cover to liner notes to potential merch, the visuals stay tight and consistent.
Pre-Release Album Cover
Results
Strong fan reactions.”
Higher engagement than past drops(400% rise in 1st month listeners).
Built a brand system that the artist can carry into merch and future promos.
Let’s Work
Need bold visuals for your next drop
Pre-Release Album Track List
Album Cover
Album Track List
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Posted Feb 20, 2025
Designed bold, gritty visuals for What’s Tha Deal—a rap album blending sharp typography and moody textures to match the artist’s raw sound.
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Timeline
Jan 25, 2025 - Feb 20, 2025
