✦ The Challenge
Realty has a plan to build a mobile app for real-estate agencies to manage operations and a website for people hunting properties.
To support these two different platforms, there was a need of a sophisticated internal product which their employees could use with ease. The challenge was to create an operational base for their internal team to manage both — the mobile app as well as the website.
✦ Internal Base of Operations
An internal product is often designed in a hurry without proper design thinking let alone making an effort to delight employees who use them on a daily basis. The reason often cited for this approach is because the purpose of such a product is different than a customer facing product. While that is true, such an oversight results in frustrated employees and in turn affects the operations of the company.
To counter the problem, I used modern and clean design language which doesn't make the employee feel like they have entered 2000s. Alongside, I also developed a brand system which will be carried forward to the mobile app as well as the customer facing website.
A snapshot of "Internal Base of Operations" at Realty.
Individual real-estate project details.
✦ The Advert Page
To validate the idea of their mobile app, a simple landing page was needed where real-estate agencies could show their interest in the product. Keeping in mind the earlier developed brand system, I created a modern and minimal landing page to achieve the goal.
