Indoctrination Emails - roomLift - Copy Posse Launch Pad

Indoctrination Email 1: Acknowledge

Primary Goal: Build rapport.

Secondary Goal: Consume the free 10 Best Pairings Guide you’re providing.

Angle: Empathize with the prospect by addressing their pain.



Send Audience: The day after Day 0 Autoresponder Email.



Meta Description: Upgrading your room can be a pain, but it doesn’t have to be. 



Upgrading your space is a grand adventure, but it can be tough without a roadmap to guide the way.



Subject Line A: We’ve all been there, {Contact Name}.

Subject Line B: We know what that feels like 😩

Subject Line C: Is this you?

Subject Line D: You’re right–this is hard! 😣



Body Copy:

Hey {Contact Name},



We know better than most people how hard upgrading your room design can be.



Working around awkward and outdated fixings that you aren’t ready or able to remove yourself (like dark wood paneling)...



Endlessly shopping, only to leave empty handed because you aren’t sure if the pieces will work with your plans…



Not to mention the struggle of trying to figure out those plans! (Anyone else have a million Pinterest boards for interior design? 👀)



We get it, and we’ve been there. That’s why our designers have painstakingly taken the time to create the 10 Best Pairings Guide for everyone in your shoes. 



You deserve a sophisticated and comfortable space without all the rocket science and confusing advice online!



If you haven’t had the chance to download your guide, go ahead and click the link above. 



In that masterlist, we cover all of the biggest design faux pas we’re seeing in the market today. That's not all it will do for you, though.



Our 10 Best Pairings Guide also gives clear instructions on how to fix those design mistakes without breaking your budget!



We’re on a mission to make expert interior design as accessible as possible.  



Because before we were ever design experts, 



We were you. 



Sign Off: 

Stay Lifted, 

Megan



P.S. Line:  Want some more straightforward design advice from us? 



Check out our Instagram! We love to share highlight reels from our past projects and helpful tips and tricks for upgrading your space!

Indoctrination Email 2: Include

Primary Goal: Engagement and connection. 

Secondary Goal: Consume the free content you’re providing. 

Angle: Share the brand’s personal story and mission.



Send Audience: The day after Indoctrination Email #1.



Meta Description: Your home is more than just four walls. It’s you. 



Subject Line A: 2018 was the start of it all.

Subject Line B: We had to make a change. 

Subject Line C: Interior Design is the interior of You. 

Subject Line D: The story of roomLift. 



Body Copy:

Let me tell you a true story: 



In 2018, after over 10 years in the interior design industry, I was tired. Not the physical type of exhaustion…no, this was something much deeper…



Although I loved my job, I’d realized somewhere along the way that the people I was serving weren’t the people that actually needed me. 



What do I mean by that? Well, let’s just say there were a lot of projects where the budget was bountiful and social media was making the final design choices…



My first cousin (and soul sister), Ariel, had been working in the TV and production industry for just as long, and to my shock, she could relate. 



So, in 2018 we broke away from it all and started something completely ✨new✨.



Something that was aligned with our values and sole mission:



A company that would give homeowners access to expert design that fits their budgets and lifestyles seamlessly. 



And to our complete surprise, we did a bit more than that. 👀



Because we ended up creating the only virtual interior design service that ships custom samples to our customer’s door.



And we’re also the only virtual design service that plants a tree for every box we ship.



AND we may be the only design company that regularly donates our profits to causes that support our customers.



We might cut ourselves on these glass ceilings we’re breaking through! 😂



But do you want to know the best part of all of this?



You. 



We love serving our clients and solving real unique design problems for real people. 



Really! 



Because interior design isn’t just done for aesthetics or for “the gram”. 



Interior design is the interior of you. 



And we’re so happy to help it shine. One room at a time. 



Sign Off: 

The End, 

Megan



P.S. Line: 

Just kidding! Although that’s the true story of roomLift, it’s far from over. 



If any of this resonated with you, stay tuned for future info from us. We’ve got something special cooking for customers that align the causes they care about with the actions they take every day…

Indoctrination Email 3: Mobilize

Primary Goal: Educate.

Secondary Goal: Sale. 

Angle: Bring your prospect from problem to solution-aware, pivoting to the sale subtly.



Send Audience: The day after Indoctrination Email #2.



Meta Description: Everyone can benefit from this service, no exceptions!



Subject Line A: This could get you across the finish line.

Subject Line B: You could have this too, {Contact Name}. 

Subject Line C: Fantastic news, {Contact Name}! 🤩

Subject Line D: Psst! Want to know a secret? 🤫



Body Copy:

Crowd in close ‘cuz we have something ground-breaking to share with you! 



It’s a well-kept secret that those TV hosts don’t want you to know…



And the rich and famous refuse to acknowledge…



Are you ready? Here it is:



You can hire an interior designer without breaking the bank. 



🤯 GASP. Did you hear that? Let me say it louder for those in the back…



You don’t need to go outside your budget to get a sophisticated room renovation! 



OR have to pay a commission fee on top of the costs of new furniture and fixings!!



OR worry about the designer’s hourly rate breaking the bank!!!



Wait, what? 



That’s right. If you hire a virtual interior design service, you can reap the benefits of having an expert designer without scheduling a bunch of meetings and quickly racking up those hourly rates. 



Because the truth is, most people are paying thousands for their interior designer’s time before paint even touches their walls. 



In fact, hiring an expert can cost on average $6,000+ dollars! 😱



Are you clutching your pearls yet? 



At roomLift, we refuse to gate-keep expert design from the people that really need it.



Our secrets are your secrets, always, at every step of the room reno process. Spread it everywhere and shout it from the mountaintops! 



We can’t wait to share more with you. 



Sign Off: Stay Lifted!



P.S. Line: Still not sure about virtual interior design? 



Read Samantha’s story to see how she used roomLift and went from always being the last priority to finally putting herself first…along with the cost breakdown!