Fenty Beauty Holiday Campaign - Performance Marketing

I art-directed an in-house content shoot, ensuring we had engaging, low-fi assets to accompany the photography from Brand Creative.

By identifying gaps in creative assets, I helped shape a compelling visual narrative that translated seamlessly across paid media, driving engagement and optimizing performance. 

Through this project, I balanced brand consistency with data-driven creative decisions to deliver assets that were both visually relatable and results-oriented. Full project on portfolio website // password: skincare