Short-Form Video Editing and Creation

Short-form video is EVERYWHERE.

There is TikTok, Instagram and Facebook Reels, YouTube Shorts, Snap Spotlight, and I wouldn't be surprised if tomorrow another platform is announced.

The question becomes: how do you efficiently and effectively create videos for these platforms? And what should you even say?

1) Repurpose content! And batch create content when possible.

2) Educate. Entertain. Relate.



Over the past 2 years, I have scripted, edited, packaged, and published 100+ educational, entertainment, and relatable short-form vertical videos.

Here are examples of recent videos I have created with these guiding principles in mind:

Educate and Repurpose (source: blog post)



Not Too Much Now 🥴 (or too little) #datascience #dataanalytics

Not Too Much Now 🥴 (or too little) #datascience #dataanalytics



Entertain



Curated Podcast Blooper

Curated Podcast Blooper







Relate



Don’t Forget to Migrate to Google Analytics 4! 😬 #shorts

Don’t Forget to Migrate to Google Analytics 4! 😬 #shorts

If you’ve been using Universal Analytics (UA) in conjunction with A/B testing data, you will need to shift how and where to keep track of the A/B performance…