Rose & Adelia - Fashion Brand

Rose & Adelia isn't just a fashion brand; it's a sanctuary for those who appreciate substance over extravagance. It was born from the passion and vision of its founders, Rose and Adelia, who sought to create a brand that embodies the essence of premium minimalistic fashion while making a profound statement. The goal was to develop a brand identity that reflects this ethos and offers an elegant, understated, and meaningful fashion experience to its customers.

Brand Identity: Our approach was to create a brand identity that captures the spirit of Rose & Adelia. The heart of this identity is the hand-drawn illustration featured in the primary logo. This illustrative element reflects the personal touch that founders Rose and Adelia bring to their brand, connecting on a human level with their customers.

Logo Variations: We developed several logo variations to ensure versatility across various applications, from digital to print media. Each variation retains the brand's minimalist elegance and is designed to maintain recognition and coherence.

Labels & Tags: The labels and tags were carefully crafted to carry the essence of the brand. Subtle yet impactful, they communicate quality and minimalism.

Shopping Bag: Our shopping bag design complements the brand's commitment to sustainability and eco-friendliness. It's not just a bag; it's a statement of the brand's values.

Signage: The brand's physical presence is marked by thoughtfully designed signage, ensuring that the minimalistic elegance extends to the brick-and-mortar stores.

Social Media Posts: Our designs for social media posts reflect the brand's aesthetic, telling the story of Rose & Adelia through visual narratives.

In this passion project, the process for Rose & Adelia began with a deep exploration of the brand's essence and ethos. The conceptualization involved ideation and sketching to bring forth a design that embodies the founders' vision of premium minimalistic fashion. Iterative refinements were made to ensure the hand-drawn elements and color palette resonated with the brand's commitment. The final deliverables, including a versatile logo, variations, labels, and digital assets, were meticulously crafted to narrate the story of Rose & Adelia's understated elegance and style. This design journey transformed a vision into a compelling brand story.

The new brand identity and design for Rose & Adelia have successfully captured the brand's commitment to premium minimalistic fashion. Potential customers can now experience an understated elegance at every touchpoint, from the logo on the clothing labels to the shopping bags they carry. The brand's message is consistently delivered, portraying a sense of simplicity and style.

Linda Roslyn Brand designer

The success of Rose & Adelia lies in embracing minimalism with purpose. Every design element serves a meaningful function, creating a cohesive and understated brand identity.

Handcrafted Elegance: The hand-drawn illustration in the primary logo adds a touch of humanity to the brand. It communicates a sense of personal connection, elevating the brand beyond a mere fashion label.

Versatile Recognition: The creation of logo variations ensures versatility across diverse applications. Consistency is maintained, allowing the brand to be recognized whether in digital or print media.

In revisiting the Rose & Adelia project, my emphasis would extend beyond visual identity to encompass a more comprehensive brand messaging strategy. While it marked one of my initial forays into branding, the project's enduring quality showcases its resilience over time. Despite the evolution of my skills, it remains a testament to foundational principles. Looking ahead, refining the brand messaging would enrich the project, ensuring a harmonious blend of visual elements and compelling narratives for a more unified brand experience.