Royal Prima | Logo Branding and Identity

Royal Prima is a premier bus rental company for tourism based in Tangerang, operating since 2006. Their unwavering commitment to providing exceptional service and unparalleled comfort is evident in every journey they facilitate. Each bus is meticulously maintained and equipped with modern amenities to ensure a safe and enjoyable travel experience.

Royal Prima prides itself on offering a royal-class service that embodies strength, trust, and excellence. Their fleet of buses is designed to meet the highest standards of safety and luxury, making every trip a memorable and comfortable experience. With a focus on customer satisfaction, Royal Prima ensures that each journey is tailored to meet the specific needs of their clients, whether for short trips or long-distance travel.

As a part of a larger group, Royal Prima benefits from the additional strength and reputation that comes with being a member of a well-established organization. This affiliation enhances their ability to provide reliable and top-tier transportation services, reinforcing their position as a trusted partner in the tourism industry. By continually striving for excellence, Royal Prima remains dedicated to offering the best possible service to their customers, ensuring that every journey is conducted with the utmost professionalism and care.

The choice of deep blue and light blue colors in the Royal Prima logo carries profound symbolic meaning. The dominant deep blue represents professionalism, trust, and stability, underlining the foundation of Royal Prima's transportation services. It conveys a sense of solidity and reliability. On the other hand, the lighter shade of blue introduces a fresher, more friendly tone, reflecting the company's commitment to providing a pleasant travel experience for its customers. This harmonious combination of colors portrays a company that is not only competent but also empathetic towards its clients' comfort.