Words Are Powerful

“The Words are Powerful” campaign was a project we as the in-house team worked on with Adam & Eve DDB. I was a mid-weight designer on the team working directly with my manager at the time to take the chosen creative direction and decide how they would look in a range of adverts for digital, OOH, and in-paper. We had the opportunity to impact the creative direction, giving feedback on what would and wouldn’t work and I was also given the responsibility of all the shop window wraps we did, speaking directly with the team from WHSmith etc.