Course Launch Marketing & Management: The Conversion Club™️

The goal of this project was to launch an online course to teach the content of The Conversion Code in monthly drops. The main plan was to have a big launch in August, push for new enrollments again on Black Friday, and then simply promote each new drop in the months that followed.

- Plan the course syllabus and module drop dates

- Plan and oversee all social media and email promotion

- Managed deadlines, content creation, and content uploads

- Managed communication with course members for new features and drops

- Helped edit course videos and graphics

- Monitored and improved the user experience within the course

- Ensured all course content was clearly organized and user-friendly

- Promoted the course to our target audience via email, social media, and SMS to grow the enrollment numbers

We used Thinkific to build the course and used social media, SMS, and email marketing to promote the launch.

After the launch, I helped organize, design, and implement all ongoing communication with students to encourage engagement with new modules and live streams.

Revenue for the course totaled over $50,000 in the first quarter and has gone on to enroll over 600 students on a monthly subscription model.

We added over 1400 contacts to our ManyChat list through DM campaigns for The Conversion Club. Below is one of the campaigns:

Check out the course website: https://www.conv.codes/

View a student communication email: https://theconversioncode.activehosted.com/index.php?action=social&chash=f2217062e9a397a1dca429e7d70bc6ca.148&s=11cf89716e673100e97263db215d601b

Social media post examples: