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Davivienda - A new portal for easy payments 💵

Daniel Vargas

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Mobile Designer

Web Designer

UX Designer

Figma

Framer

Notion

The product 🏦

Davivienda: Leading Colombian bank, widespread operations, diverse financial services.
PSE: Popular online payment system, rapid growth, millions of users.

The problem

Despite Davivienda's extensive PSE payment options (online, mobile, phone) and robust network, its PSE platform interface struggles with usability issues, hindering accessibility and security for many users.

The goal

Improve Davivienda's PSE platform interface to enhance user experience and accessibility, minimize errors and potential financial risks, leverage PSE's popularity for secure and convenient payments.

Research 🔍

Key Findings

The time the user takes to complete the task is proportionally related to their age and expertise with the device.The time gap between users is significant.The user is not capable of describing and understanding some particular elements - displayed on the screen.Users declare not receiving nice feedback when clicking the buttons.Three out of four users clicked the payment button twice.All four users didn't read the 'Only click the continue button once'

Suggested Usability Enhancements

Use larger fonts and contrasting colors for easy reading, especially on small screens.Increase button sizeAdd appropriate paddingClearly differentiate buttons from other UI elements through contrasting colors, borders, and hover effects. Provide subtle visual changes to indicate ongoing activities

A New Payment Experience ✈️

Through rigorous user research and iterative design, these mockups present a user-centered solution aligned with brand identity and UI best practices. The intuitive interface and seamless user flow, crafted to address identified user needs and enhance brand consistency.
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Posted Jan 11, 2024

I optimized the Davivienda (Colombian bank) online payment platform by leveraging user research to identify and address user needs and pain points.

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Mobile Designer

Web Designer

UX Designer

Figma

Framer

Notion

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