Client: Concept piece

The challenge was to create a packaging concept for premium yogurts that achieved unprecedented differentiation in the market by utilizing a watercolour aesthetic.

The concept specifically needed to resonate with high-end consumers interested in artisanal or organic products, moving beyond the standard yogurt packaging tropes.

The design visually represented different flavour variations within this artistic style, ensuring clarity while maintaining the unique look. This approach resulted in packaging tailored to appeal directly to the target premium market, positioning the product as sophisticated and unique, and designed to stand out dramatically on the shelf against conventional competitors.