Process & Strategic Contribution:
I rebuilt the investor narrative around SaralBuild’s SARAL principles — Single-Stop Solution, Accessibility, Reliability, Affordability, and Leading Transparency — to position the company as a modern, trust-driven platform for home building and renovation. Through founder interviews and market research, I transformed scattered service details into a clear investor storyline focused on the core tension: urban families need reliable, budget-friendly home solutions without the stress and opacity of traditional contractors.