UXairway Flight Booking App: Research and Design

Clients seek a solution for their start-up airline to develop a user-friendly online platform that prioritises speed, ease of use, and intuitiveness, rooted in comprehensive insights into their target demographic - Target audience, consists of modern travellers seeking efficient and hassle-free flight booking experiences, within the ages of 18 -45

Efficient Booking: Design an app with a simple, quick booking process, reducing steps and integrating features like saved preferences for a faster experience.

Personalised Experience: Create a personalised app journey using data insights, offering tailored recommendations and deals to enhance user engagement and satisfaction.

Google Survey: Learn more about the goals of people that use airline apps: 

What they are trying to do.

Whether anything is preventing them from doing it.

What other features they would like to see.

Competitor Analysis: Review four mobile apps to gain insights on how best to design your own website or app.

Learn how best-in-class websites and apps solve the problems we are trying to solve.

Understand the conventions we should follow.

Highlight best practice that we should emulate.

Conducted affinity mapping with the qualitative information about the users and grouped it by category.

Create a flow diagram of the user's interaction and expeirence through the app to fix issues that were uncovered in the research.

Wire-framing and interaction design: Sketch the screens and flow for the mobile app booking process.

A clean, modern and user-friendly booking system for flights that users can search, compare and pay for flights.