I called the package the “Local Growth Suite” because it’s more than just a website.
It’s an entire plan-of-action that incorporates optimizing certain platforms in order to get you found on search results and AI search.
I made it a “Gold” package because this particular project went beyond my regular Local Growth Suite package. Gold can buy anything. 😉
The initial plan
Part 1
Like any plan, it begins with listening to the needs of your client. After some back and forth, the 30,000 foot overview (above) was created.
The email marketing part of the plan would be managed by them. The initial automations and plans were crafted by me.
The gist is that if anyone comes from search, it goes to their website. If it came from targeted traffic (i.e. ads) it would go to a specific offer.
From there they would be marked a lead and the email sequence begins.
Wireframe mockup
Part 2
I’m what they call “old school.” I opted for a wireframe mockup so the client would know where everything would go. This is where they would finalize the optimized copy.
Initial Finished Website
Part 3
After some more back-and-forth, the website was done and published.
To see what it looks like now (they are still a client) click here.
Not on the map VS Mostly on the Map
Part 4
While everything was being built, we created and optimized their Google Business Profile. The map shows what their results were for a keyword they were wanting to rank for. The maps are one year apart.
The important number here is the SoLV, which means “Share of Local Voice.” The more “top-3s” the higher the SoLV.
If you’re wondering how long it took to see a noticeable difference, in this case, it took FOUR days. Please keep in mind, these results are NOT typical.
20+ to 32% Share of Local Voice in FOUR days! Whoa!
This is a very simplified view of this project. There are a lot of moving parts and other platforms used (like HighLevel).
If you’re interested in a quick 20 minute call to see if we can work together, my calendar link is below.