This Chelsea Trail website project involved the design and development of a custom WordPress website for my friend and longtime mentor Sandy Foote. The primary goal was to create a modern, user-friendly, and visually appealing website that effectively represent the Chelsea Trails organization and met their specific visual requirements.

Create a responsive WordPress website that functions seamlessly across all devices

Implement a custom design that aligns with the client's brand identity

Optimize the website for search engines and improved online visibility

Ensure the website is accessible and compliant with current web standards

Conducted in-depth client consultation to understand their needs and goals

Developed a comprehensive web page outline strategy

Created wireframes and mockups for key pages

Designed a custom WordPress theme tailored to the client's brand

Built the WordPress website using the Divi theme from Elegant Themes.

Tested responsive design for optimal viewing on all devices

Tested necessary plugins for custom functionality

Conducted thorough testing for functionality, compatibility, and performance

Performed final quality assurance checks

Provided client training on WordPress content management

Custom WordPress theme design

Responsive layout for mobile, tablet, and desktop devices

Integration with Yoast and Backup plugin

Maps sections for trail route updates

Contact form creation

The project was completed over a 2-week period, with key milestones as follows:

Day 1-2: Mockups, wireframing and research

Day 3-4: Design and prototype

Day 5-6: Development and testing

Week 2: Deployment

Increased web traffic within the first month of launch

Improved user engagement

Enhanced trail awareness and visual appeal

This project successfully delivered a custom, high-quality online presence for the Chelsea CommunityTrail, meeting all specified objectives and providing a solid foundation for all fundrasing and communication efforts.