In 2023, Autograph and the PGA TOUR united to unlock the full potential of their brand and content, aiming to attract new fans to golf and revitalize the existing TOUR fan base through a fan centered experience.

I contributed to designing a premium experience for the PGA TOUR ARC platform and ARC Matchplay game.

The ARC app offered a seamless, beginner-friendly onboarding experience, enabling users to collect and own epic PGA TOUR highlights. These highlights could be utilized in a head-to-head card battle game, pitting golf enthusiasts against each other in an engaging golf game.