Hair by Carolina de Anda

For this project, it was very important for my client to reflect elegance in the brand identity, given that her customers are defined as A/B (high socioeconomic level), so I designed a logotype with a serif type combined with a script, to give this empowering to the name of the stylist; for the color pallet, nudes and pink tones were used to give this warm and feminine vibe to the brand. The applications such as social media posts, gift cards, presentation cards, and more, were discussed with the stylist to design the ones the business requires.