Email Campaign for SaaS Startup

Sameen N.

Copywriter

Client Brief

The client was an insurance-tech startup, making it easier for truckers to buy and manage insurance easily through a SaaS platform. The email campaign's goal was to introduce the platform's features to trucking company owners or independent contractors.
Location: USA
Industry: Startup

Content

1. Primer/Intro email
Subject: Trucking insurance just got easier
Hey xyz,
Welcome to the LuckyTruck family!
Trucking businesses keep the economy moving – so we wanted to help make things quicker, easier, and just overall better. Small owner operator or independent contractor, we help you buy and manage commercial trucking insurance through one platform experience.
Browse coverages, get instant COI’s, or manage all your policies online – we love tech that helps businesses do better so that’s what we built.
Sign up now to get free access.
Image of platform
If you need help, we’re a call way.
Have a great day,
LT Team
2. Instant COI’s
Subject: Quick COI’s to get you going
Hey xyz,
Trucking is fast so we built a platform that keeps up with that speed. LuckyTruck helps you get instant Certificates of Insurance so you never miss out on hauls.
Don’t wait – set yourself up for smooth operations. Sign up now and get free access to LuckyTruck! Browse affordable quotes and get instant COI’s to keep your drivers on the road.
Image of platform
Have a great day,
LT Team
3. Instant Binds
Subject: Instant binds for your trucking company
Hey xyz,
Trucking moves fast - we want to help you move faster. LuckyTrucks gets you the coverage you need in the shortest times possible so your business can keep running at warp speed.
Don’t wait to get on the road, sign up now for free to get instant coverage with our simple dashboard experience walking you through it all the way.
Image of platform
Have a great day,
LT Team
4. Instant Binds (repeating as important)
Subject: Move faster with instant binds
Hey xyz,
We want to help your trucking company move faster. That means making sure you can get instant binds that put you on the road without any delays.
Think of us as an online broker here to help you and your businesses run smoother. Sign up now on LuckyTruck (it’s free!) to browse coverages, get affordable quotes, and instant coverage through one simple platform experience.
Image of platform
Have a great day,
LT Team
5. Cheapest quotes
Subject: Affordable quotes in under 10 minutes?
Hey xyz,
Looking for coverage? Small owner-operator or independent contractor – every business is different. We help you get affordable quotes and coverage options that work specifically for your business.
Sign up for free, give us your DOT, add a few more details. The LuckyTruck platform will help you get the right quotes faster than you can say “insurance.”
Image of platform
Have a great day,
LT Team
6. Manage policies online
Subject: Skip the stress, get onto LuckyTruck
Hey xyz,
We understand that trucking isn’t an easy job – so we took care of insurance. LuckyTruck helps you purchase and manage policies online on one single platform – easy, intuitive, and built for truckers.
Sign up now and get free access to LuckyTruck. Buy policies, make realtime changes, and track past and current payments all from one dashboard designed to make you feel at ease.
Image of platform
Have a great day,
LT Team
8. Driver/Vehicle Management
Subjects: Teams that thrive with LuckyTruck
Hey xyz,
Drivers, vehicles, the whole fleet – we get how it can become difficult to manage it all together. LuckyTruck helps you keep track of your vehicles, drivers, and active policies associated with them all from one dashboard.
Sign up now to get free access to our platform and bring more visibility to your business. With easy on-boarding for you and your team, we’re here to help you kick back and manage things through one simple dashboard experience.
Image of platform
Have a great day,
LT Team
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