In a fitness-focused 'fake' campaign for Nike, my team aimed to make exercise accessible and enjoyable by encouraging people to start simple, achievable daily walks. Our concept, “All you need is your body. Claim it,” and the hashtag #OWNYOURWALK, emphasized that walking is a universally accessible way to begin or maintain fitness. Using the Nike Training App, we suggested 5km routes through scenic parks and neighborhoods, complete with café and spot recommendations to make each walk more engaging. Mirrors along these paths displayed the hashtag, QR codes to download the app, and motivational messages, reinforcing the idea that fitness can be approachable, enjoyable, and inclusive.