Netflix Thriller 'Burning Betrayal' Brand Redesign Concept

















Project overview



ABOUT PROJECT

Inspired by my favourite classic 90s and 00s thrillers like Jade, Never Talk To Strangers, Original Sin and High Crimes, I decided to redesign and improve the branding to reflect the directorial intent of the film. This was one of my most enjoyable passion projects as an avid romance and thriller reader, film lover and student.

Deliverables

• Movie poster (English, Portuguese, Spanish, Italian)
• Movie Title (English, Portuguese)
• Movie Credits (English, Portuguese)
• Style guide
• Billboards Adverts (English, Portuguese)
• Book cover (English, Portuguese)
• eBook cover (English, Portuguese)
• Netflix webpage
• YouTube Thumbnails (English)
• Promo Video



PROJECT TIMELINE:

3 weeks (Research 1 week)

Before + After



Film Poster



Befofe

Redesign with updated typography, framing and alignment.

Audio book



Before

Redesign

Book / ebook



Before

Redesign



YouTube Thumbnails



Before

Redesign v1

Redesign v2

Style guide









































Design Process

Research



Figma Inspiration board with reds and serifs





Typography







I knew I wanted a classic contrasting serif with character and Italics. After looking through 50+ fonts, I settled on Selvina Italic. The perfect choice to set the mood for a romantic thriller with a modern feel. It would also compliment the high quality cinematography and casting.

Poster



Initial concepts of poster where I experimented with layout, type scale copy and balance



E-book





In one of the early iterations of the audio book cover, I experimented with having the author's name in white. Although I loved the style, I felt it would be more appropriate to be used in the book (shown below).



Iterations

Type scale



Initial type scale with 4 additions

When designing the eBook, I realised my initial type scale wasn't robust enough to cover digital and print assets of all sizes. Where the font was was too big for purpose, I went down in the scale, keeping to the same ratio. In the end, I added four more sizes to the scale.

Kerning





One of the biggest challenges I faced on the project was kerning of the typeface. Because the the letters were italic, the unevenness was more prominent. I liked the idea of aligning the verticals and stems of the two words to create a more harmonious look.



✨Designed by Yolande St.Ville. December 2023