Organic Farm and Grocery Delivery - Social Media and Copywriting

About

Azka is the leading ethical e-grocery store that offers organic local foods and baskets by partnering with local farms. They promote self-sufficiency and a healthier lifestyle in the community by encouraging the consumption of locally sourced, fresh, and organic foods.

The Task

Creating a new social media strategy and narrative to encourage people to support localization and ethically sourced foods.

My Role

Lead social strategist

Copywriting

A Basket is a bridge of untold stories between two worlds. You would be surprised how a basket would mean so many things to so many people, but if you pay attention, the stories around baskets are everywhere. Seeing the world of farming and the human relationships around it by following different kinds of baskets can take us closer to places and people who serve us every day.

Baskets are mainly used for harvesting, storage, and transporting goods. So the most direct and simple story a basket would tell you is a story of a harvest that goes a little bit further beyond production and expiry dates to tell you more about the product you are going to consume when was the harvest, how long did it travel to reach you and how it

But a basket is also a universal human artifact that took so many forms to serve utilitarian and aesthetic purposes in our daily lives, and this is why baskets were used in arts and literature, and folk stories to tell much deeper and rooted stories.

Through the harvests, the intercity roads, the markets, and local and world cultures, the basket would become a medium for connection and a storyteller of all sorts of stories.

Social strategy and social media content creation for an agricultural company that is made for people who want to go on a journey that brings them closer to the land we live on and the food we eat.