Rets AI is an AI platform built for commercial real estate firms, helping investors and operators analyze data and make faster, more informed decisions.

The goal was to design a premium, high-quality website that positions Rets AI as a serious and trustworthy product, while encouraging potential users to request a demo and explore the platform’s real-world value.

The project covered the full design and development of the Rets AI marketing website, including site structure, mini branding, UX wireframes, UI design, custom animations, AI-based visual system setup, and implementation in Framer.

Web design

Mini branding

Motion design

Framer development

The project followed an end-to-end design and development approach. In parallel, an AI-powered custom visual system was created to ensure scalable, on-brand imagery across the website.

Trust & positioning Rets AI needed to feel reliable and enterprise-ready. This was addressed through a premium UI approach with clear hierarchy, structured layouts, and confident typography.

Product explanation Key flows were communicated using short animations and demo videos instead of long text to keep the experience simple and intuitive.

Motion & performance Lottie animations were used instead of videos to reduce file size, improve performance, and allow better integration with the interface.

No existing brand system A lightweight mini branding system was defined through the website itself to establish a consistent visual foundation.

A premium marketing website that clearly presents Rets AI, supports demo sign-ups, and delivers a trustworthy and professional first impression through consistent visuals and custom motion design.