What was the process like?
neoBLOOM is a brand that recently rebranded itself. Regarding their new changed visual world, they needed a brand new voice as well.
I have considered this project must have been looked upon as a whole and would need to be fortified by the small details. So I have assigned each month with a specific team and create a curated world that will accompany it through Instagram, their website and their blog. I created recurring concepts such as welcoming each month with a letter from a fictional character, wrote articles about the historic concept and brought the products together with the sophisticated art pieces, books and such.
This project was really satisfactory, meaning I got to create a bond with their customers and the brand owners themselves.
