SEO Website Copywriting - Spiral Scout

Spiral Scout, an award-winning software development company working with brands like Coca-Cola, Zoom, and Adobe, were looking to refresh their site with a design that spoke to enterprise clients and put their strong, technical ability as a company front and center.

Through modern design, sharp motion design, and refined copy, their new site showcased their company in an exciting new light that led to more customers and a higher conversion rate.

Diving into fundamental business, market, competitor and customer questions.

Understanding current vs ideal brand personality

Aligning content production around overall project goals and future business objectives

Guiding north star of project ⭐ How can we merge great copy and stunning design to help Spiral Scout achieve their short, medium, and long-term business goals?

Conducting further market, competitor, customer, and business research

SEO audit and target keyword analysis

Learning industry acronyms and common industry terms

Followup calls to ask further questions to ensure a fully rounded understanding was gained

Drafting of three versions done in combination with the design team, determining KPIs for each page

Completed in Figma

Sketching out content flow ideas and determining CTA points, tone of voice and visual layout

Drafted in Google Docs and collaborated with client over comments, email and calls

Building approved homepage skeleton out into a full homepage draft to be used in conjunction with design concept page

Content infused with target keywords defined during discovery phase

Once general creative direction and tone of voice had been approved, the copy for the remaining pages was drafted and put through rounds of feedback

Final grammar, design and diagnostic tests were then run on the website pages prior to moving into development on headless CMS

Keyword monitoring and search term troubleshooting on Google Search Console

Challenge: Stopping junk links from spam sites affecting ranking and site performance