The Biggest Entrepreneur Conference in Indonesia 2023

The Founder Festival is the largest entrepreneurial event organized by USS Networks and Sevenpreneur, attracting more than 4,000 visitors in a single day. It successfully featured international speaker Matt Higgins, author of the popular book Burn the Boats, who was also one of the investors on the television show Shark 

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The project typically takes about 2-3 weeks to complete. To ensure its successful, timely delivery and to meet stakeholder expectations, I developed my own brand design framework. The framework is divided into three phases. The first is the Discovery Phase, where my goals and deliverables include creating a mood board and style scape; I usually provide 2-3 alternatives for them to choose from. The second phase is the Crafting Phase. After stakeholders approve the design direction, I begin developing the logo. My principle for logo design is to make it legible and responsive, so the audience can easily recognize and understand our brand. The final phase is the Finalization Phase, where I create the brand identity and all associated collateral

The logo is Typography Logo with the logogram "O" in the middle. It's instantly recognisable brand identity and should be represent consistently throughout our product and marketing collaterals 

Dark blue is the core color of the brand, with red and orange as secondary colors. We chose these colors to create a sense of an enjoyable event that everyone can attend—from college students to professionals and business owners.

Our display typeface is Outfit. The typeface’s modern-yet-timeless characters and flexible font weights make it ideal for headlines and highlighting paragraphs.

Our secondary typeface is Rubik. It features a tall x-height and rounded to aid in readibility of mixed-case and lower case-text, and should be used for all body copy and non-headline communications.