Press-Release for a Luxury Oils Company

My client's holistic health and luxury oils business exists to connect women with natural healing products that can be used day-to-day. In the lead up to a press launch - I was tasked with crafting a highly-engaging press pitch that captured the essence of the company and the spirit of the sister's who founded it.

" A glance at the products' ingredients; Ylang Ylang, Lavender, Atlas Cedar and, of course, the beloved Argan Oil immediately signify KNature Care’s dedication to well-crafted, hydrating, healthy products. For others like Nisrine (and those who seek everyday bliss), unnatural oils, and flustered skin are a thing of the past. Thanks to the sisters’ ingenuity, clients can now enjoy hydrated skin, wave goodbye to redness and say hello to strong hair & skin follicles. KNature Care is a testament to the transformative nature of using 100% natural ingredients that fit seamlessly into your self-care routine - beneficial to both the mind and skin."