Wiyse reached out for a brand launch campaign. They were still testing in the market, and at this point weren't entirely sure what their positioning should be. I worked with a seasoned Digital Marketing Manager in shaping their campaign & branding strategy.

My role was to create a brand strategy and guideline for an efficient launch

Timeline 6 Months

Team Marketing manager, graphic designer

Communicate the innovative nature of Wiyse's solutions

Graphics and visuals should create an easy-to-understand experience

Create a clean digital-futuristic style

The concept of AI employees is entirely new, there is no existing frame of reference for how to interact with them or what that even means. This can make it difficult for businesses in leveraging AI and consider implementing it to their daily operations.

Traditionally, communication with back-office employees has involved face-to-face interactions or email.